SEO -Search Engine Optimization, every websites backbone, is the tool that can make or break any website. Optimization of an e-commerce website is more critical and complicated than doing SEO for any other website. It is because your e-commerce site can have many more hundreds or even thousands of product listings that require you to follow best practices ensuring the performance of your website at an optimum level.
Forgetting to the top of Google search results there should be little margin or room for errors while conducting SEO for your e-commerce website. It is because ideally, you must be looking to be within the top three positions to tremendously increase the traffic for your website.
The number one ranked result receives the search of 31.24 clicks. The number two gets half of it around 14.04 clicks and so on coming down for rest three ranked searches. These statistics show the importance of time spend and resource utilization required for your eCommerce website to win the SEO battle on Google ranking.
How to optimize an e-commerce website
You need proper research and study for the audit of your website to identify the SEO loopholes of your website. Pay keen attention to your product listing by unfolding the pages while analyzing your eCommerce site. This is the area where most of the mistakes occur and it’s the most vital feature of your website’s performance. Use the effective tools to ascertain the errors, duplicate content, missing tags and many more errors impacting the SEO performance of your site.
This is the most important aspect of the SEO puzzle and wins over it. Wrong keyword search can lead you to low-quality traffic and minimal sales of your product. By strategically working on right keywords implementation on your product pages can reap you in attracting immense reputed consumers with huge sales targets achieved altogether.Perform on creating long-tail keywords (searches containing three or more words) research depicting an eye catchy relevance of the products.This eventually generates high feasibility of attracting and converting a consumer to buy your product which in turn gives you a solid reputation and higher ranking.
Track of other websites
Always keep your eyes and ears open in evaluating and compiling the list of keyword search your counterpart sites seems to use in their SEO strategy. And then insight about which keyword is providing the best quality output. Figure out by trying to reach out to the best one by researching yourself.
Focus on the product page review of the other websites to give yourself a better idea in organizing your SEO navigation search.