Are you looking to explore the most proven and demanding Facebook trends in 2018? Here is a long list of the Latest Facebook marketing trends. You can implement these trends to have a superb business online presence.
There is no doubt that Facebook has evolved as an impressive platform. Here, one not only gets ways to get connected but also can make them famous among individuals.
Going deep into this topic will bring many true stats. One of them is that the platform garnered around 3 million new advertisers in the previous year 2017. Now, what do you expect in 2018? Most probably, this year will surpass the current ratio with a huge difference.
Facebook Marketing
Since its debut, Facebook has come a long way with its beautiful features and updates. Especially, when it comes to implementing marketing tactics, this platform works exceptionally. Studies say that Facebook has turned paid social media marketing into modern ways to materialize digital marketing tactics.
Facebook Marketing Updates to Implement in 2018
In upcoming years, we can expect Facebook to become a comprehensive platform catering to marketers’ requisites with its new features. Isn’t it fun using Facebook ads to reach the target audience? Yes of course! And, you can attain all this by adopting the latest Facebook updates.
To obtain favorable results, you can opt for Webviola Digital Solutions a well-renowned Facebook marketing service provider. Exploring our service portfolio related to these services will let you know our accomplishments in this realm.
- Facebook Video Ads Are On Surge
In 2017, Facebook videos were claimed of being one of the undisputed methods to display promotional content. Meanwhile, different types of variations have been seen in Facebook videos. Being a Facebook user, you must have observed a surge in video ads that are relevant to any brand. Based on the uplifted demand for videos on Facebook, we can say that videos will remain a vital part of Facebook marketing.
There are numerous stats and studies to back this fact up.
One of the most convincing stat from Mark Zuckerberg was that – on average, Facebook users spend around 100 million hours watching Facebook videos every day.
This is the fact that encourages more advertisers to use Facebook as their prior marketing platform.
- Live Streaming Is Increasing Drastically
Over the past year, the number of users engaging with live Facebook streaming has maximized exponentially. Not only Facebook but also other social media channels are offering live video streaming features to improve the user experience. Among all of them, Facebook’s live video feature has gotten increasingly used by users since its introduction. It is calculated that the ratio and engagement of live Facebook videos are greater than the normal posts. Marketers can consider Facebook live-to-stream as the best way to get organic results. This is happening due to the live feedback that a video gets in form of comments.
- The rise of AR & VR On Facebook
Facebook introduced AR and VR to take its marketing strategies to a new level. These features were new to the marketing world and proposed to lead digital marketing toward a completely new realm of interaction. Facebook was not so familiar with the camera effects and object orientation. But, with AR and VR, it plans to unite these two to let users enjoy the ultimate camera and 3D effects. The platform is polishing all the stages to let the users enjoy the interactive 3D models in their news feeds. This will become a highly beneficial technique for marketers in the upcoming years.
- Create Visual Content (Short Video or GIF)
If an image portrays a thousand words, then a short video or GIF explains the entire story behind it. Undoubtedly, images are the true companion to promote anything in a business. But, in this modern and fast world, if you use explanatory videos and GIFs, it would be easy to attract visitors’ attention. Because these videos provide a complete view in short frames.
- Sustained Rise of Chatbots
As per unveiled stats, Facebook has earned about 100, 000 monthly active bots. These bots active on messenger provide an instant interaction between the parties like a brand or the customer. Here, the chatbots are developed with the aim to render outstanding service to the customers. They work by addressing their basic queries and resolving them by sending an automated solution. This ultimately works as a rank booster for the brand and helps to drive more sales through quality prospects.
When you implement all the above-mentioned new Facebook updates for 2018, your brand conversion and sales will become just double. You can make it happen on your own provided you are an expert on it. Besides, you can hire Webviola Digital Solutions for exceptional digital marketing services for your business.
As a result:
The development of advanced technologies has given birth to more creative possibilities for businesses to engage greatly with customers. One of the great technological innovations is Facebook which is giving a truly new path for brands to interact and communicate with prospects.