Before we talking about the future scope of Digital Marketing, first of all, we need to know.
What is Digital Marketing?
The term Digital Marketing is self-explanatory. It suggests a shift in the traditional methods of marketing. There is a broad Digital Marketing scope at present as the digital media is the new media that works with the help of the internet and has proved to be the fastest medium of mass communication.
Digital Marketing has several smaller divisions that work in different directions yet contributing to the overall growth of the firm. It leverages a Digital Marketing campaign for the purpose of making sales, brand awareness, establishing a new venture, etc.
The scope of Digital Marketing & Career Growth
The humungous growth in the number of Digital Marketing Training institutes across the country is proof enough for the anticipated possibilities in this field. This is a plus point for students seeking expert guidance to shape their career in Digital Marketing.
Now let’s take a look at the scopes associated with Digital Marketing.
There’s one important question on everyone’s mind these days, the scope of Digital Marketing in India. Well, it’s quite evident from all those Digital advertisements that digital marketing is growing at a never before rate. That should give you your answers.
Digital Marketing industry is booming not just in India but all parts of the world. The year 2016 took the industry by surprise with over 1.5 lakh job opportunities in the Digital Marketing domain. Well, the following was a bigger surprise when only the first quarter of 2017 marked for 8 lakh job opportunities.
The surveys conducted by several forums have predicted this number to grow with Digitalisation in the nation. Our Prime Minister has been actively promoting the idea of Digital India. PM Modi’s digital India campaign gained massive popularity.
Now imagine when a nation’s government is promoting the digital interaction, what do you think will be the Digital Marketing scope in that nation.
The Digital Marketing industry is at its peak at the moment due to many reasons, take a look at some of them:
- It’s the newest thing in town
Hasn’t the internet-driven all of us crazy? well, it sure has. There was a time when a new serial on the TV used to be the hot topic whereas today, the online posts or a new music video on YouTube grabs our attention. What is this? this is a shift in the choice and preferences. Digital media is gaining mass attention because of the fresh air it has got with itself. It’s like living in a new era. We are experiencing a revolution, while we are shifting from the traditional to the Digital media.
- It is flexible
Since the entire work is to be done on the internet, there is no restriction on the place. It doesn’t matter if you are at the office or at home. All you need is a device that is connected to the internet and you are sorted. Yes, it is actually that easy. Do you want to check your bank balance? do it on your smartphone. Want to book movie tickets? pick up your smartphone and book! This is the digital age, everything is available at your fingertips.
- It is easy
Accessing the digital media is not rocket science. It is a piece of cake. The newest of users also take a maximum of few days to learn how to operate the digital media. This is pure because it is designed in such a user-friendly manner that its primary objective is to ease the operations for human beings, the reason why our mobile phones are now called smartphones.
- Eco-friendly
Being responsible citizens of the world it is important that we operate through mediums that do not harm our atmosphere cause being ignorant of the atmosphere will only have an adverse effect on us. The digital media additionally cuts down on paper usage. We operate the digital media over the internet and thus can save ourselves a lot of hustle in terms of hard work, long process of work and all the other drawbacks of using the traditional media.
- Fastest Reach
Previously radio was considered to have the fastest reach because of the live communication feature. Radio is still the medium with the widest reach but the new media is gradually overshadowing the most popular media like a newspaper, television, etc.
Today, you post anything online and it gets trending within a few hours. This is because the number of users of the digital media is touching heights with each passing day.
- Influential
The mankind is used to being influenced by whatever is trending the most. The virtual media has not fallen short of influencing the masses of its own new style. The social media occupying the most space has infused itself so well in the lives of the users that it is like the early morning newspaper that is a must. Only this newspaper is carried forward all day long (pun intended).
The social media’s influence has us all rolling with it. An average youngster’s day usually starts with waking up to the Facebook’s news feed and further leading to snap stories, Instagram and the list goes on. There are individuals who have become the local celebrities only because of the influence of Social media. One such example is Bhuvan Bam who earned himself immense fame by uploading comic videos on Facebook and Youtube. He is popular by the name ‘BB ki Vines’.
- Job Opportunities
Being reliable, eco-friendly, reachable, influential, user engagement and measurable, Digital Marketing is the magic tool for brands and businesses. The employment sector has seen a major share of jobs generated by the Digital Marketing Industry. The statistics show that the total number of job opportunities in the Digital Marketing industry to cross 8 lakh job in 2017. The career scope in Digital Marketing seems attractive to masses and that is the reason why many professionals are learning this course to enter the industry.
- High engagement
It is true that the traditional media are being completely overshadowed by the internet- led Digital Marketing due to high engagement factors. The brands and companies have begun to give extra emphasis to the ad campaigns run on the internet over television ads. The revolution is here!
- Small investments and big Returns
Digital Marketing ad campaigns ask for a very little amount of investments as compared to television and print ads. The high ROI is attractive enough to draw the attention of the marketers and advertisers.
- Measure immediate results
An advertiser running a social media campaign can easily measure the performance of the campaign in real time without waiting for long intervals. The leads generated and online purchases are a direct measure of the performance of the campaign.
The campaign is run over the internet and the performance is measured in real time what can be better than this for a business?
There must be many more reason to the list of why the Digital Marketing industry is at its peak but we will move further from here to briefly discuss the scope of Digital Marketing jobs in India.
What skills do you need for Digital Marketing:
If you’d like to excel in the field of digital marketing, then you need to possess some skills. These skills are supposed to stand you out of the rest. There are a certain set of skills that you need to inculcate in yourself to put yourself in a better position in this field. Let’s take a look at what these skills are.
- Aware of the trends
- Good understanding of the audience
- Specific marketing expertise
- Content writing skills
- Ability to manage tools and technology
- Interactive skills
- Sales skill
- A blend of creativity and analytical abilities
- Basic design skills
- Politeness and patience
Hence the Final Thoughts:
The future scope of digital marketing looks quite promising. Digital marketing has taken the world of marketing by storm and going by the analytics mentioned above, there doesn’t seem to be any stoppage for this in the near future.
If you’d like to have a career in this field, then probably it would be the best time ever. It’s going to go up with a much better graph. So if you’d like to build your career in the field of digital marketing, start planning now and make your dream come true.