In today’s digital era, the way of doing the business had changed. A marketer is seeing a lot of scope in a digital way of marketing directly to the targeted customers. According to B2B Marketing Technology Community, nearly 50% of B2B marketers’ lead generations are acquired through digital marketing only. Digital marketing had become an ideal way to market the products and services to customers.
Lead generation is a real challenge to most of the business. According to a survey, it is revealed that 88 percent of consumers prefer buying online and prefer researching on online before buying a product. This tells the importance of the company’s online presence to get genuine customers or generating the leads. According to the demand, marketers, and the company’s management have to take certain measures and apply certain strategies to stay connected with existing customers and getting connected to new customers to get new leads and to seek growth in the company.
Digital marketing for business and generate leads
There are certain steps that need to be followed to generate new leads using digital marketing techniques.
Content Marketing
According to Demand Metric, content marketing is able to generate 3 times more leads than compared to any kind of traditional outbound marketing. Content Marketing costs 62% less than any kind of marketing. To become successful using content marketing, one should behave like a publisher than advertisers. Content marketing is a new era of branded storytelling to attract customers by replacing traditional marketing and making business more than anything else.
Leverage Paid
Social media can be a powerful channel for lead generation. Successful Engagement with the audience can generate leads. Social media saves times, effort, and build successful engagements with a targeted audience. Running ads on various social media platforms like on Facebook, Twitter, LinkedIn, Instagram, and even Pinterest are quite profitable.
In order to be successful at acquiring leads via social media, you must invest time and effort in building an engaged audience so that you can convert those individuals into leads. The first challenge is figuring out which tool is right for your business. You can run paid social ads on Facebook, Twitter, LinkedIn, Instagram, and even Pinterest. Most of the marketer prefer marketing their products on Facebook as the reach is quite very huge in Facebook lead Ads. Instagram is booming itself in providing proper target oriented customers.
Segmented Email Marketing
Email marketing can be a very powerful tool for marketers who are trying to reach existing customers. In email marketing, you will be able to message and reach out to the specific customer from the existing database. It is noticed that email marketing can take up the lead count to 50% and within 33% lower cost rates. CRM tools are the best tools which are used in email marketing.
Directly engage with leads
Direct customer engagement always comes in the priority list. Most of the marketers prefer to go with direct marketing as the outcome is 98% target oriented than any other way of marketing strategy. Direct marketing can cost more but it is a result driven strategy in the market.
Other strategies which can generate leads up to 30% and can save the time of 50% are
- Comment on other blogs
- Start to guest blog
- Networking
- Business Partnerships
- Optimized Web Forms
- A/B Testing
- Free Audits
- Online PR
- Conferences
- Referral Program
- Product Trials